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Meta Ads - Fill Your Pipeline With Leads Ready To Buy
Stop wasting your ad budget on clicks that don't convert. Our Meta Ads system, built exclusively for trade contractors, targets homeowners who are ready to hire in your service area right now.
Avg. 4.2× ROAS
For Contractors
2.9B+ Audience
Meta's Reach
From $497/mo
3 Tiers Available
Choose the Campaign Level That Fits Your Growth Goal
Every tier includes ad creation, audience targeting, daily management, and monthly reporting with no hidden fees and no long-term contracts.
Starter
$497 /mo
1 Branded Campaign
Brand Awareness & Traffic
WHAT'S INCLUDED
- 1 branded awareness campaign (Facebook + Instagram)
- Custom ad creative with up to 3 static images or 1 short video
- Audience targeting: homeowners aged 28 to 65 in your service area
- Ad copy written by our contractor marketing team
- Daily budget management and bid optimization
- Monthly performance report with key metrics
- Dedicated ad account setup and pixel installation
- Retargeting pixel to warm up future campaigns
EXPECTED ROI
📊 15 to 35 warm leads per month
💰 $14 to $33 average cost per lead
Best for: Brand new to paid ads or rebuilding brand awareness
Growth
$997 /mo
2 Campaigns
1 Branded + 1 Lead/Sales Campaign
WHAT'S INCLUDED
- 1 branded awareness campaign (Facebook + Instagram)
- 1 product/service campaign optimized for leads or sales
- Up to 6 ad creatives tested each month with A/B rotation
- Lookalike audience targeting based on your best customers
- Custom lead form or landing page optimization
- Daily monitoring, budget reallocation, and negative audience pruning
- Bi-weekly performance check-ins by email
- Monthly detailed report showing ROAS, CPL, and lead quality score
- Retargeting sequences for warm audiences like website visitors and engagers
EXPECTED ROI
📊 40 to 80 qualified leads per month
💰 $12 to $25 average cost per lead
Best for: Contractors ready to scale with a steady lead flow
Full Funnel
$1,497 /mo
4 Campaigns
1 Branded + 1 Lead Gen + 2 Product/Service
WHAT'S INCLUDED
- 1 branded awareness campaign (Facebook + Instagram)
- 1 dedicated lead generation campaign optimized for form fills
- 2 product/service campaigns targeting high-intent buyers
- Full creative suite with up to 12 ad variants tested monthly
- Custom video script and editing for one short-form video ad
- Multi-stage retargeting funnel from cold to warm to hot audiences
- Competitor audience overlaps and interest stacking strategy
- Seasonal campaign pivots such as storm season and summer push
- Weekly performance report and strategy call
- CRM integration to automatically route leads into your pipeline
- Full attribution tracking for calls, form fills, and booked jobs
EXPECTED ROI
📊 80 to 160+ qualified leads per month
💰 $9 to $19 average cost per lead
Best for: Established contractors wanting full funnel domination
Ad spend budget is separate from management fees. We recommend $500 to $2,000 per month in ad spend depending on your market size. Ask us what we recommend for your area →
From Kickoff to Qualified Leads, Our 5-Step Process
No guesswork. No "we'll figure it out as we go." Every campaign follows a proven launch process refined across dozens of contractor accounts.
Step 01Week 1
Strategy & Account Audit
We review your business goals, service area, and competitive landscape. If you have an existing Meta Ads account, we audit it for wasted spend and missed opportunities. New accounts receive a full setup from scratch.
Step 02Week 1–2
Creative Development & Audience Building
Our team writes ad copy, designs creatives, and builds custom audiences including interest stacks, homeowner targeting, and lookalike audiences based on your best customers. We define the campaign structure before spending a single dollar.
Step 03Week 2
Campaign Launch & Pixel Verification
Campaigns go live with proper conversion tracking installed (Meta Pixel plus CAPI where applicable). We verify that lead events, form fills, and call clicks are all captured correctly before ramping spend.
Step 04Ongoing
Daily Management & Optimization
We monitor ad performance daily, adjusting bids, pausing underperformers, scaling winners, and pruning irrelevant audiences. This is not set and forget but active management every single day.
Step 05Monthly
Reporting & Continuous Improvement
Monthly (or weekly on Full Funnel) reports break down spend, leads, cost per lead, and ROAS. We use this data to brief new creative, refresh audiences, and plan the next campaign cycle.
Platform Comparison
Meta Ads vs. Google Ads: Which Is Right for Your Business?
The short answer is both, but which one to prioritize first depends on your goals. Here is how the two platforms compare for trade contractors.
Know Exactly What Your Ad Dollars Are Doing Every Month
No vanity metrics, no confusing dashboards. Here is a sample of the real KPIs we track and report for every client account.
📊 Reports delivered monthly via email and your client portal. The Full Funnel tier includes weekly reports plus a strategy call.
FAQ
Everything You Need to Know About Meta Ads for Contractors
Straight answers to the questions contractors ask us most before getting started.
How does Meta target homeowners in my service area?
Meta's platform allows us to target by ZIP code, city, or radius around your business address with 1-mile precision. We layer homeowner-status data (from Meta's partner data sources), household income ranges, and behavioral signals such as people who have engaged with home improvement content, recently searched for contractors, or moved to a new home to build audiences that closely match your ideal customer profile. We exclude renters, irrelevant age groups, and previous customers who have already converted.
How should I allocate budget between ad management fees and ad spend?
Budget allocation varies based on your growth goals. We typically recommend establishing a healthy baseline ad spend to ensure statistical significance during testing before factoring in management fees. Book a strategy call for a customized breakdown.
What is creative testing and why does it matter?
Creative testing involves running multiple ad variations (images, videos, copy) at the same time to determine what resonates best with your audience. It matters because it reduces guesswork, lowers cost per lead, and helps scale your campaigns based on real data.
How long does it take to see results from Meta Ads?
While some campaigns generate leads within the first week, we recommend a 30 to 90 day window for the algorithm to fully optimize and deliver consistent, high-quality results at scale.
Can Meta Ads work for commercial/B2B contractor work?
Yes. Homeowner targeting is robust, and Meta's detailed professional targeting and custom B2B audiences can effectively reach property managers, facility directors, and business owners in your service area.
Do I need a website or landing page to run Meta Ads?
No. We can use Meta's native lead generation forms, which often convert better by keeping users on the platform. However, a strong landing page can help improve lead quality and provide more context.
What's included in the monthly reporting?
Our monthly reporting covers total ad spend, leads generated, cost per lead, ROAS (Return on Ad Spend), and insights on audience performance, along with our strategy for continuous improvement in the following month.
Your Competitors Are Already Running Meta Ads in Your Market
Every day without a paid social strategy means revenue left on the table. Book a free 30-minute call and we will show you exactly how many homeowners in your service area are reachable right now and at what cost.
Google Ads for Contractors
Capture high-intent search traffic
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