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Stop Hoping for Leads. Start Buying Them on Google.
Every day homeowners search Google for your exact services. The question is whether they find you — or your competitor. Our contractor-focused Google Ads campaigns put your business in front of ready-to-hire customers the moment they search.
Feast-or-Famine Lead Flow Is Killing Contractor Growth
Unpredictable leads mean unpredictable revenue. Google Ads changes that — but only when managed correctly by someone who knows the contractor industry.
The Inconsistent Lead Trap
- Phone goes quiet for weeks at a time with no new jobs in sight
- You rely on referrals — but can't control when they come in
- You've tried boosted posts on Facebook with nothing to show for it
- You don't know what your ads cost per lead — or if they're working at all
- Your competitors are dominating the top of Google and you're invisible
With Fasttcart Google Ads
- A steady, predictable pipeline of inbound calls every week
- Campaigns that run 24/7 and deliver leads while you're on the job
- Google Search Ads that capture buyers with purchase intent, not just browsers
- Clear reporting so you know exactly your cost-per-lead and ROAS every month
- Your business in the top 3 results when homeowners search for your services
average time to first qualified lead
typical cost per lead for contractors
average ROAS across contractor campaigns
Every Google Ad Format, Strategically Deployed
We don't run one type of campaign and call it a day. We build a multi-layer Google Ads strategy that captures leads at every stage of the buying journey.
Search Ads
Capture High-Intent Buyers
When a homeowner searches 'plumber near me' or 'roof replacement quote', your ad appears at the top of the results. Search Ads target people actively looking to hire — the highest-converting traffic in any ad platform.
Local Services Ads
Google-Guaranteed Visibility
LSAs appear above regular search ads — and you only pay when someone calls or messages you directly. We handle your Google Guaranteed verification and optimize your LSA profile for maximum call volume.
Display Ads
Stay Top-of-Mind
Retarget visitors who landed on your website but did not call. Display Ads follow your warm leads across the web, keeping your brand visible until they are ready to hire — dramatically increasing your close rate.
YouTube Ads
Build Trust Before the First Call
Short video ads that run before YouTube videos let you showcase your work, your crew, and your brand story. Video builds a level of trust no text ad can match — and the cost-per-view is remarkably low.
Our Targeting Strategy
Generic ads waste money. Our contractor campaigns are precision-targeted using a three-layer approach: service area geofencing (your city and surrounding zip codes), buyer-intent keyword matching (long-tail phrases with high purchase signals), and demographic layering (homeowners aged 28 to 65 with household income indicators). This combination eliminates wasted spend and maximizes your cost per qualified lead.
Service Area Geofencing
Ads show only in your target zip codes
Intent-Based Keywords
Target searches with high hire intent
Negative Keyword Blocking
Stop paying for irrelevant clicks
You'll Always Know Exactly What Your Ads Are Doing
No more "trust us, it's working." We give you full transparency on every metric that matters — because your budget deserves accountability.
Calls Tracked
Every phone call generated by your ads is tracked and recorded. You see exactly how many calls you got, when, and from which campaign.
Cost Per Lead
Know your exact cost per phone call or form submission. No guessing — we show you the precise dollar amount every campaign spends to generate a lead.
Return on Ad Spend
We measure ROAS by connecting ad spend data to your job revenue. You'll know exactly how many dollars you earned for every dollar you invested.
Impressions & CTR
See how many people saw your ads, how many clicked, and your click-through rate — the leading indicator of ad relevance and creative quality.
Conversion Rate
What percentage of clicks turn into leads? We track landing page conversion rates and optimize continuously to get more from every click.
Quality Score
Google's quality score directly impacts your cost-per-click. We optimize ad copy, landing pages, and keyword relevance to keep scores high and costs low.
How We Manage Your Campaigns Month to Month
Campaign Setup & Launch
Keyword research, ad copy creation, landing page review, tracking setup, and go-live.
Data Collection & Optimization
Monitor spend, pause poor performers, scale winning ad groups, add negative keywords.
Performance Report & Strategy Review
Full report on leads, cost, ROAS, and a 30-day forward strategy recommendation.
What Makes Our Google Ads Different for Contractors
There are hundreds of PPC agencies. Here is exactly why contractors who work with us see better results — and keep working with us.
Built Exclusively for Contractors
We don't manage ads for restaurants, e-commerce, or law firms. Our entire system — keyword libraries, ad copy templates, landing page frameworks — is built around the trades. That specialization means faster results and fewer wasted dollars.
Intent-First Keyword Strategy
Most agencies target broad terms and hope for the best. We target only the keywords that signal purchase intent — 'emergency plumber near me', 'roof replacement estimate', 'licensed electrician [city]' — the searches where homeowners are ready to hire today.
Every Call Tracked & Recorded
You get a dedicated tracking number for your campaigns. Every call is logged, recorded, and attributed to the specific ad that drove it. No more wondering which ad worked — you see exactly where each lead came from.
Transparent Monthly Reporting
A plain-English report lands in your inbox every month: calls generated, cost per lead, ROAS, and a 30-day strategy recommendation. No dashboards you have to decode — just the numbers that tell you if your money is working.
No Long-Term Contracts
We earn your business every month. You're never locked into a 6- or 12-month contract. If our campaigns aren't delivering the leads you need, you're free to walk. That accountability keeps us focused on results, not paperwork.
Leads Start Within 48–72 Hours
Once your campaign is live, qualified calls typically start within 24–72 hours. Unlike SEO which takes months to build, Google Ads turns on like a faucet — immediate traffic, immediate leads, immediate feedback.
How It Works — From Audit to Leads
Free Audit & Market Analysis
We review your service area, competition, and ad opportunity. You leave with a clear picture of what it takes to win on Google in your market — no obligation.
Campaign Build & Launch
Keyword research, ad copy, landing page review, conversion tracking, and go-live — all done within the first week.
Optimize & Scale
We monitor daily, cut what's not working, and scale what is. By week three you have real data driving every decision.
Monthly Review & Strategy
Full performance report, what we're changing and why, and a forward-looking plan for the next 30 days.
Budget Flexibility — Start Where You Are
We work with contractors at every stage. Whether you have $500/mo or $7,500/mo, we build a strategy that maximizes every dollar.
$500–$1,500/mo
Starter
Best for 1–2 service lines in a tight local area
$1,500–$4,000/mo
Growth
Multi-service or multi-city campaigns with retargeting
$4,000+/mo
Authority
Full-funnel: Search, LSA, Display, and YouTube
Google Ads Questions Contractors Ask Us Most
Everything you want to know about ad spend, lead quality, targeting, ROI tracking, and what working with us actually looks like.
Ready to Turn Google into Your #1 Lead Source?
Stop watching competitors take jobs you should be winning. Let's build your Google Ads machine — starting with a free audit and market analysis.
Also explore: Plumber SEO · Electrician SEO · Roofing SEO · Contractor Websites · FasttOffice AI · Fasttcart CRM