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I've Been in Your Boots Since 1995
HVAC is where I started — with a degree, a truck, and early mornings in Metro Denver. But construction kept teaching me. For 30 years I worked in residential construction, picking up real knowledge from every trade around me, living every season — the busy ones that felt invincible and the slow ones that kept you up at night.
The follow-up bleed. The office grind. The field struggles. The tough customers. The hats nobody wanted but everyone wore. I know exactly what it costs to run a home service business — and I built Fasttcart to give contractors marketing that finally understands them.
fasttcart.com — Marketing Built for the Trades
30 Years in the Field Before Building Fasttcart
Lorris Smith started with an HVAC degree in 1995 and spent three decades in Metro Denver's residential construction world — not just HVAC, but absorbing real knowledge from every trade around him. He felt every slow season, every tough customer, every moment of follow-up bleed and field exhaustion. That history is what separates Fasttcart from every other marketing agency.
"I know what it's like to run calls during the day, write estimates at night, and chase invoices on the weekend. I built Fasttcart so contractors can finally have marketing that understands what they carry."
— Lorris Smith, Founder
HVAC Degree — Where It All Began
Started with an HVAC degree and went straight into the field in Metro Denver in 1995. HVAC became my foundation — the trade I carried through my entire career.
A Career Built Trade by Trade
While HVAC was my core, residential construction pulled me in every direction. I absorbed knowledge from every trade around me — what each one demanded, what each owner was up against.
Every Pain Point — From the Inside
Slow seasons that gut-punched cash flow. Tough customers who moved goalposts. Follow-up bleed. Office grind. Field struggles. Wearing too many hats until something broke. I didn't read about this — I lived it.
Built the Fix Contractors Deserve
After 30 years feeling the weight of every struggle a home service business carries, I built Fasttcart — marketing that comes from someone who has been in your boots, not a boardroom.
What I Lived — and Watched Happen — in 30 Years of Construction
I wasn't watching from the sidelines. I was in it — Installing equipment on HVAC jobs, picking up knowledge from every trade around me, living the slow seasons, the office grind, the field struggles, the tough customers. Thirty years of it. I built Fasttcart because I know exactly what you're dealing with — not from a case study, but from experience.
The Slow Season Gut Punch
Every winter, I watched great contractors go quiet. Phones stopped ringing. They'd done everything right on the job — quality HVAC work, solid installs, happy customers — and still found themselves scrambling for payroll because nobody had ever built them a pipeline when the work was flowing.
The Hat Stack — and the Follow-Up Bleed
I lived this one. Running HVAC calls during the day, writing estimates at night, chasing invoices on the weekend, answering the phones between jobs. The follow-up bleed was constant — good leads going cold while you were buried in the field. No system, no process, just hustle with a leak in the bucket.
Burned by Agencies That Never Touched a Tool
Contractor after contractor — HVAC, plumbers, roofers — hired agencies run by people who had never set foot on a job site. They got glossy reports. Impressions. Engagement metrics. Their phones never rang differently. Not once. I knew this was the problem, and I knew I was the one to fix it.
"I watched great contractors lose jobs online to less-qualified competitors. I built Fasttcart to fix that."
Why I Built Fasttcart
I started with an HVAC degree in 1995 and spent 30 years in Metro Denver's residential construction world — not just in HVAC, but picking up real knowledge from every trade I worked alongside. I felt every slow season, every tough customer, every moment of follow-up bleed and field exhaustion. Then I went deep on digital marketing. SEO, Google Ads, website conversion, AI automation. Nobody was pairing genuine trade experience with genuine marketing expertise. That gap is exactly where Fasttcart was born.
"HVAC is where I started in 1995, but construction taught me everything else — one trade at a time, one job at a time, one slow season at a time. The follow-up bleed. The office grind. The field struggles that don't show up in any agency's pitch deck. I built Fasttcart because contractors deserve a marketer who has felt the same weight they carry every single day."
Lorris Smith — Founder, Fasttcart
Fasttoffice AI & Fasttcart CRM
Two separate products, built for contractors who want more than marketing — they want systems that run the business.
Built for the Trades
We work with one kind of business — the kind that builds, fixes, and maintains the world. If you're in the trades, we know your customers.
How We Work
Four commitments that define every engagement — no exceptions.
No Fluff
No vanity metrics, no confusing reports. We measure what matters — calls, booked jobs, revenue.
Trade Knowledge
We know your industry from the inside. We speak your language and understand your customers.
Full System
SEO, ads, websites, AI — one partner who handles everything so you can run your business.
Straight Talk
You'll always know what we're doing and why. No agency double-speak, ever.
Started with an HVAC degree in 1995. Built these values the hard way — slow seasons, tough customers, field struggles, and 30 years of figuring out what actually matters. Every contractor we work with sees them in action from day one.
Not agency promises — principles from someone who has worn the boots, run the calls, and felt the follow-up bleed firsthand.
Trades & Construction SEO
Explore Our Other Industry-Specific SEO Services
Every trade has its own search patterns, seasonal demand, and customer intent. Our specialized SEO programs are built around how clients in each industry actually search.
Work With Someone Who Gets ItStop Losing Jobs to Competitors Online
Book a free 30-minute strategy call. No pitch. No pressure. Straight talk from someone who started in HVAC in 1995 and spent 30 years learning every trade, every struggle, and exactly what it takes to win in home services.
No commitment required · You'll hear back from Lorris personally